Establish brand concept, strengthen the sense of competition, and accelerate the development of the fast-frozen food industry towards industrialization and scale. The quick-frozen food industry is a new industry. Whether it can win the reputation in the market competition is related to the survival and development of the enterprise. Therefore, companies must establish brand awareness. Brands are based on characteristics and can continuously adapt to the needs of consumers. Establishing brand awareness is also the basis for creating famous brands. Only products with well-known brands can become real famous brands and have strong competitiveness. . To survive and develop in the competition, enterprises must further improve product quality, strictly follow the export quality agreement, strengthen quality management, implement all aspects of production, and jointly observe key quality control points with local export commodity inspectors , It is necessary to formulate good operating practices according to the different conditions of each product and each factory, operate strictly in accordance with the specifications, and continuously improve packaging and strengthen cold storage to ensure product quality.