The quick-frozen food market has always been strong and continues to develop, which will be a great encouragement to the entire industry. The sales of the three main types of quick-frozen rice and noodle products, including quick-frozen dumplings, will increase significantly in 2005 over the previous year. From the perspective of subdivided product categories, the sales growth of packaging products is better than that of bulk products. These figures confirm that with the continuous growth of China’s economy, the increase in national income and the continuous improvement of living standards, quick-frozen food is brought about by the acceptability of its quality, the convenience of eating, the reasonable price and the development of freezing technology. The continuous progress in many aspects of the coming products will inevitably lead to the theory that the quick freezing industry develops in depth and breadth. At the same time, these figures also clearly tell quick-frozen food manufacturers how to further develop their product lines, attract consumers to continue to buy their own products and consume more products, so as to ensure the company's sustainable and healthy development prospects.
At present, the market concentration of China's quick-frozen food industry is quite high, and the sales of products are concentrated in the first and second categories of cities with higher household income. In terms of consumption patterns, more than 90% of quick-frozen food consumption is concentrated in household consumption, and the catering industry has yet to develop such a heavy-weight quick-frozen food channel. Most consumers buying high-end products are in Shanghai, Beijing, Guangzhou and Shenzhen. The main consumer groups are professional women and single white-collar workers. The main factors that determine the number of purchases and the frequency of purchases are: due to the accelerated pace of work, there is less and less time to prepare meals at home. Frozen food is popular with its unique product characteristics. The consumer groups who buy low- and mid-range products are working-class workers in first- and second-class cities, with the purpose of "no time to prepare meals, convenient to fill their stomachs". The current relatively fixed product consumption pattern is unfavorable to the increase in product sales and product structure of the entire industry. From the survey results of the frequency of use of quick-frozen food in 2004, it can be seen that most users of quick-frozen food generally consume quick-frozen food once every two weeks. If the consumption frequency is increased to once every week, the market size will also increase by one year-on-year. Times.
In general, the level of technical barriers in the quick-frozen food industry is not high. On the basis of general catering and snack processing workshops, the production and processing of such products can be realized by adding quick-freezing machines and cold storage. After more than ten years of competition for survival of the fittest, a large-scale industrial competition pattern has taken shape. After more than ten years of development, China's frozen and refrigerated food industry has now formed an annual output of 15 million tons, and it is increasing at an annual rate of 20%. Compared with other food items, the internal development of each company is also in the advanced stage of exploration. Continuously strengthening its own technical strength, perfecting the product chain, and exploring successful operation models are all challenges that must be overcome by all production companies.